“Raspberries have followed a similar pattern to strawberries this year and we have enjoyed an early season”, says Nicholas Marston, Managing Director of Berry Gardens at Fruit Focus, the fruit industry’s showcase event held on Wednesday 23rd July at East Malling Research, Kent.
Mr Marston adds, “The mild spring coupled with cooler, drier weather in the early summer has created ideal conditions for raspberries and this season our crop has delivered perfect quality. Very high yields, and the raspberry peak starting in the first week of Wimbledon when all attention is on strawberry promotion, has meant a period of over supply and weaker returns to growers year on year in June and up to mid July.
However the market has now shortened, and returns to growers have increased to levels above this time last year. According to the latest Kantar data1, the UK raspberry market is worth £158million, with sales growing by +12.28% in value over the last 52 weeks and just under 13.5% in volume.
Alastair Brooks, Chairman of Berry Gardens continues “as with all berry programmes we continuously invest in new varieties with several breeders and in particular we are currently trialling Driscoll’s RD345.1. According to Kantar1 data the penetration of raspberries remains low at 34.2% compared to strawberries at 78%, suggesting that there is still a significant growth opportunity in the category for the foreseeable future.”
For media enquiries and images please contact – Janine Hatfield - PR, Media and Communications Officer, Berry Gardens Ltd. Tel: 01892 838800.
1. Kantar Worldpanel raspberry market share data for 52 weeks prior to week ending 22nd June 2014.