Values

A passion for berry excellence, and the expertise to deliver all year round

Our promises

We promise

To ensure honesty and openness in all our commercial dealings.
To consistently demonstrate our passion for quality and continuous improvements of our year round offer of the best eating berries and stone fruit.

Our values

Honesty
Openness
Passion
Quality
Respect
Expertise
Responsibility

 

Our mission

Reach our consumers wherever and whenever they want to enjoy our quality berries and stone fruit all year round with a light touch on the environment. Be indispensable to our grower owners and the partner of choice for innovative producers around the world who share our values. 

Our vision

A co-operative of innovative and entrepreneurial growers focussed on quality and customer satisfaction, building industry leadership and sustainable, profitable businesses.